Drivers across Stoke-on-Trent are continuing to embrace electric mobility, as BYD Stoke celebrates reaching 250 vehicle sales since opening its doors back in May 2025.
The milestone has been achieved steadily, reflecting growing confidence in electric vehicles locally and the dealership’s friendly, straightforward approach to helping customers make the switch.
The Popular Choice: BYD Seal U
Leading the way has been the BYD Seal U, which has proven to be the most popular model at the dealership. Customers have been drawn to its spacious interior, impressive electric range of over 300 miles, and everyday practicality, making it a strong choice for families and commuters alike.
While many buyers have come from Stoke-on-Trent and surrounding areas, BYD Stoke has also welcomed customers from further afield, all looking for expert guidance and a supportive, no-pressure buying experience as they move towards electric driving.
“We’re proud to see BYD Stoke reach 250 sales. It’s a fantastic achievement for the team and shows just how much interest there is locally in electric vehicles when customers feel supported and informed. The popularity of the Seal U is a great example of how BYD’s range is meeting real world needs.”
— David Smyth, Director at Swansway Motor Group
Local Growth and Accessibility
Located on Victoria Road in Stoke-on-Trent, the site continues to build momentum, with the milestone marking an important step in the dealership’s growth and its role in supporting the region’s transition to electric vehicles.
David Smyth added: “This success comes down to the team and the trust our customers place in them. We’ll keep focusing on making electric driving feel accessible, straightforward and welcoming for everyone who walks through the door.”
About Swansway Motor Group
Swansway Motor Group is a family owned and run business with 30 locations across the Northwest and Midlands. Founded in 2003, Swansway represents some of the world’s leading automotive brands and is committed to delivering exceptional customer service, community engagement and a forward thinking approach to the future of mobility.
Learn more at www.swanswaygarages.com
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