New heritage trail markers guide the way through Stoke-on-Trent’s ceramics legacy

Stoke-on-Trent is marking its centenary year with the installation of new heritage trail markers that celebrate the city’s world-famous ceramics history.

The markers have been designed and developed by Professor Neil Brownsword of the University of Staffordshire. Their purpose is to reconnect people with parts of the city’s industrial past and cultural landmarks that have often been forgotten, helping to deepen understanding of Stoke-on-Trent’s history and identity.

Steel plinths featuring bronze casts of ceramic pieces will be placed at key locations along the Living Heritage City Trail. These markers will act as physical waypoints, guiding residents and visitors through the route while drawing attention to the people, places and industries that shaped the city.

The trail can also be explored through the digital app launched earlier this year, allowing users to engage with the history in greater depth as they move between sites.

Marker locations

The new heritage trail markers will be installed at the following locations:

• Church Street, Stoke, the starting point of the trail near the gates to the former Spode Works site
• Kingsway, Stoke, overlooking the site of the former Glebe Street Works
• University of Staffordshire, College Road, Shelton, opposite the Cadman Building which houses the Charles Vyse Science and Industry frieze
• Cauldon Park, College Road, Shelton, close to the former Cauldon Pottery Works and historic industrial transport routes
• Lawrence Street, Shelton, near former factory sites and early pottery communities
• Fletcher Street, Shelton, close to the Washington, Cleveland and Atlas Works
• City Central Library, Hanley, opposite the former Broad Street Works and the White House, now the Mitchell Arts Centre and Tesco
• The Potteries Museum & Art Gallery, Hanley, the trail’s end point celebrating the city’s internationally recognised ceramics collections and design legacy

Professor Neil Brownsword said:

“The markers along the trail draw attention to former factories, once-prominent potters now faded into obscurity, and the industrial hubs where essential materials shaped the landscape we know today.

“These bronze facsimiles act as gateways to digital histories that reveal the significance of each site. By illuminating the architectural, artistic, and technological endeavours that define our past, the markers encourage individuals and communities to recognise the cultural value embedded in these places.

“They aim to spark positive transformation, in support of Stoke-on-Trent being celebrated for its cultural richness and historical depth. In signalling these sites, it is hoped they will inspire pride and stewardship, ensuring that such heritage is conserved for generations to come.”

The Living Heritage City Trail is funded by the UK Shared Prosperity Fund and supported by Arts Council England. The addition of the new markers enhances the trail by providing visible points of interest along both the walking route and the digital experience.

Council Leader Jane Ashworth said:

"These new markers will guide the way through our city’s rich ceramics story, connecting people with the history and heritage that make Stoke-on-Trent unique. The Living Heritage City Trail is a fantastic way for residents and visitors to explore our world-famous pottery legacy."

The first markers are expected to appear soon, inviting people to explore the trail and follow Stoke-on-Trent’s journey from its industrial roots to its global reputation in ceramics.